Hi there! I'm Yasmin, the founder of Beautykind.
Here I share with you an entirely vegan and cruelty-free collection of plastic free and natural beauty, personal care and lifestyle products.
You will see that I offer many lovely, eco-conscious British brands which are thoroughly committed to paving the way to a sustainable world which will enable future generations to thrive.
I am all for the small yet significant steps that we can take to improve our planet — it's not only vegans who want a cruelty-free cleanser, nor is it only "eco-warriors" looking for a plastic free shampoo. As said by Anne-Marie Bonneau, "We don't need a handful of people doing zero-waste perfectly. We need millions of people doing it imperfectly."