I'm Yasmin, the founder of Beautykind. Thanks so much for visiting!
We offer an entirely vegan and cruelty-free range of beauty, personal care and lifestyle products. Many of our products are plastic-free, biodegradable, organic and natural.
We offer many lovely, ethical British brands which are thoroughly committed to paving the way to a sustainable world which will enable future generations to thrive.
I am all for the small yet significant steps that we can take to improve our planet — it's not only vegans who want a cruelty-free cleanser, nor is it only "eco-warriors" looking for a plastic free shampoo. As Anne-Marie Bonneau said, "We don't need a handful of people doing zero-waste perfectly. We need millions of people doing it imperfectly."